Get Real About Remarketing
Hey there, marketer.
Let’s chat about the beast called remarketing.
It’s the wild card in your marketing deck, especially when you’re dangling freebies like reports.
Got tire-kickers who browse but don’t bite?
Time to get back to them and turn those maybes into hell-yeses.
1. No More One-Size Fits All
Listen, it’s time to ditch the one-trick pony act.
Hitting up the same person with the same pitch?
That’s like asking someone out over and over after they’ve said no. Annoying, right?
Instead, make your remarketing a heart-to-heart chat.
Find out why they walked away the first time, and address those cold feet directly.
2. Crafting Copy That Claws Back Attention
Your remarketing words need to be a wake-up slap. They looked but didn’t grab your free report?
Time to reignite that spark. Throw in lines like “Still on the fence about XYZ?” or jab at something specific they missed in your eBook.
The goal? To come at them with a fresh angle they can’t resist.
3. Creatives That Do the Heavy Lifting
Creatives in remarketing need to be a mix of familiar and fresh.
Stick to your brand’s vibe but show them something they haven’t seen.
Maybe it’s a rave review, a sneak peek behind the scenes, or a different side of what you’re selling.
Keep it spicy, keep it interesting.
4. Hitting the Nerve: Address Real Objections
Golden rule: tackle their objections head-on.
Selling a service but they baulk at the cost? Call it out in your ad.
Are you in real estate and your audience is jittery about selling in a slump? Speak to that fear.
Show them you get it and you’ve got the answers.
5. Audience Segmentation: The Sniper Approach
Each customer is on a different page. So why give them the same spiel?
Customize your messages for different segments of your journeying audience.
Shine a light on what they missed initially.
It’s about hitting the right nerve at the right time.
6. Testing: The Secret Sauce
I swear by testing. Play around with your headlines.
Is it the price, the promise, the timing that gets them?
Find that sweet spot and then revamp your copy to hit that note hard.
It’s about evolving and refining until you strike gold.
Conclusion: The Remarketing Rundown
Remarketing isn’t just nudging their memory; it’s about flipping their decision.
Understand their hang-ups, speak to their doubts, and keep testing your approach.
Make them feel seen, heard, and understood.
That’s how you transform fence-sitters into fervent buyers.
Remarketing, it’s all about speaking their language and hitting the mark every single time.
