Advertising is high-octane. But what worked in the 1920’s and sadly has been forgotten today, not only works, but works better than what everyone else is...
Listen up, because I’m about to tell you a hard truth that could very well change the way you’ve been doing business – if you’ve got...
Hey, let’s get real for a minute. You know when a client swaggers in, all big, saying, “Don’t worry about the price”? Yeah, that’s your cue...
Want more of your best customers coming back? Of course you do. If you have a local business that provides services, this is for you. After...
Want to turbocharge your business growth? Here’s a thought that might be new to you. That pride you take in “Word of Mouth” referrals? It’s actually...
Alright, let’s get this straight: Being just another face in the crowd is a death sentence. You’ve got to stand out. And how do you do...
If you’ve been in business for longer than a minute, you have friends who like you were running their own business, but failed. And there’s a...
In advertising, what sets a truly great campaign apart from the fleeting whims of creative thought? It’s the ‘big idea’ – the heart of any successful...
Why Mastering This Skill is Non-Negotiable Forget just engaging readers. You want copy that acts like a sales ninja – sneaking into their minds, answering their...
Let me paint a picture for you. New business. No reviews. Just a lot of passion to do the work and no one will give you...
