You’re staring at a sea of people, all doing the same old dance.
That’s when the light bulb goes off.
If the crowd’s moving one way, then buddy, the real opportunity lies in the opposite direction.
When you’re clueless about how to succeed, just look at what the majority is doing and boldly stride the other way.
Let me spin you a tale from my early days.
Back in my early 20s, as a fresh-faced sales rep, I was thrown into the deep end of rural Tennessee.
Selling newspapers door to door.
The game plan?
Typical. Travel neighborhood to neighborhood, show up at houses unannounced, and pitch your heart out.
That’s the drill for most, but two weeks in, and it hit me like a load of bricks.
This approach was as effective as a screen door on a submarine.
So, I asked the golden question, “Why not set appointments?”
The answer? A chorus of naysayers singing, “They won’t see you if you ask.”
My comeback? “Well, if they don’t want to see me, why on Earth am I wasting my time?”
It’s about finding those who are actually eager to hear what you’ve got to say.
This is the beauty of direct-response.
You cue the people you want with your messaging and dismiss the rest.
No more trying to sell to people who don’t even have a need for what you’re selling.
The outcome? More sales. Less wasted time.
You’ll make everyone else look like they’re standing still.
Here’s the kicker: When you flip the script on the usual way of doing things, you’re not just simplifying life; you’re cracking the code to success.
Like me, you probably think time is money.
So, if the majority’s got it all wrong about money, they’re definitely off track with time too.
Look at what everyone else is doing, find it lacking, and then do the exact opposite.
You can do the same, forge your own path by spotting what’s broken and flipping it on its head.
So, what’s it going to be?
Stick with the herd, or blaze your own trail?
The choice is yours, but remember, the opposite direction is often where the real gold lies.
If you read to this point, maybe you’re thinking, “this guy is pretty helpful. I like him”. If that’s you and you’d like to see how else I can help you, click on the link and send me a message. I’d be happy to help you get more customers you love to work for.
