Let’s cut to the chase.
16 months ago, my client was just another guy with a truck and a dream.
Fast forward to now, and his local landscaping business is going to crack a mil.
Crazy, right?
But here’s the thing: we did something that made their business stand out in a sea of green and brown. And the funny part? I’m still piecing together how it all clicked.
The Secret Sauce? Living the Brand
Every single day, they were out there, getting their hands dirty. It’s not just about planting and pruning; it’s about immersing yourself in the nitty-gritty of landscaping. Gaining experience, expanding knowledge, and collecting stories that are as unique as the gardens they craft.
Flipping the Script
Here’s where it gets interesting.
We started questioning everything.
Why do we do things ‘this way’ in landscaping?
We found our own answers, often going against the grain. And guess what?
It worked.
We were laying down new roots in uncharted territories – advocating for methods that were unorthodox but surprisingly effective.
It’s like picking a fight with tradition and winning.
Community: More Than Customers
Now, this is the part where it gets real.
They weren’t just selling a service; but building a tribe.
They gave their customers something to believe in, a language to speak, and a flag to rally under.
They’re more than just a business and clients; but a community sharing a common ethos.
Reflecting on the Growth
Looking back, it’s clear that the approach was authentic.
We didn’t pick battles for the sake of drama.
They stood by what resonated with their values.
This wasn’t a marketing gimmick; it was a philosophy in action.
Every Day, A New Insight
So here’s my two cents for anyone in the local service game:
These strategies aren’t exclusive to landscaping. They’re about shifting your perspective and finding those golden nuggets of insight that set you apart.
GreenSpace Philosophy: Not Just a Buzzword
Ever heard of ‘GreenSpace Philosophy’? To them it’s not just a fancy term. It’s a way of life.
A set of values that they, as a community, breathe and live every day.
It’s about being part of something bigger, something greener.
Wrapping Up
Their landscaping journey was about breaking rules, creating bonds, and shaping a movement.
And guess what? You can do it too.
It’s about being bold, being different, and above all, being true to your vision.
So, what’s your ‘GreenSpace Philosophy’?
