Your email isn’t just a way to communicate—it’s how you attract and engage potential customers. The way you craft your email can be the difference between a customer or them staying a ‘potential’.
So, if you want more customers from doing something as easy as sending emails, you somehow landed on the right page. I’ll show you exactly what to say to get more people to raise their hand asking for your services.
I’ve been marketing for nearly a decade, and I’ve sent loads of campaigns where as soon as I hit “send” the phones in the office start ringing. People stopping their lives to willingly hand over their money to hire you. Does that sound like what you’re after?
Let’s look at how to write the email and provide you with a ready-to-use template. Ready?
Begin With a Personal Touch
Start your email on a high note by stating their name. I’ve read in multiple places, so it must be true that your name is your favorite word in language. People love for others to call them by their name.
It shows familiarity. And with email automation tools at this point, there’s not lots of reason NOT to use their name.
Personal touches show you value the connection and pay attention to details. This should be a standard.
Be Clear On Intentions
State why you’re emailing them upfront. Whether it’s to offer a new service or to follow up on a past conversation, clarity will keep them engaged.
No one has time to waste. Even if they do.
Assume you’re emailing the busiest person on the planet and cut all the fluff. Let them know why they should continue reading.
Offer Details Matter
Lay out your offer clearly. Describe what they get, the structure, and the outcomes.
The potential customer has to understand exactly what they gain from working with you.
Leave no confusion.
Flexibility Shows You Care
Offering flexible arrangements in timing and format shows you respect their busy schedules and needs.
Can you afford to make it customizable to their needs? If you can, you should.
No one wants to be sold to like a herd. We want to be individuals.
Treat customers this way and they’ll be more receptive.
Call to Action
Don’t assume they understand. Give them a call to action. Guide them on what to do next. Remove any confusion that could stop them from taking the next step.
This should be direct and specific.
“Click the link below and fill out the form on the next page completely. After we get your form we’ll give you a call to find the date works best for you. Then we’ll get you on our books and send a tech to [WHATEVER YOUR OFFER IS]”.
Now, that’s clear!
Your call to action should be that clear so the customer knows what to do next to get what you’re offering.
Sweeten the Deal
Make your offer irresistible. Whether it’s a discount, an extra session, or access to exclusive resources, a little extra can go a long way.
People see offers everyday, all day. What makes yours worth responding to?
Be Open About Cost
Discuss the investment openly. It shows you’re confident in the value you provide and respects the customer’s right to make an informed decision.
Don’t be scared to put a price out there. If you don’t they’ll assume you’re hiding something. Be proud of your offer! If you think its a great deal then so will your ideal customers.
End on a High Note
End with enthusiasm and an open invitation to continue the conversation. This positive sign-off can be the difference between a missed opportunity and a new client.
Here’s a template based on the principles above that you can use for your own customer email:
Dear [THEIR NAME],
Thanks for connecting with me. I’m excited to offer you a [YOUR OFFER] designed to [THE BENEFIT TO THE CUSTOMER].
Here’s what you can expect:
[YOUR OFFER GOES HERE]
I recommend 4 bullet points.
The investment for this opportunity is [YOUR PRICE]. If you’re ready to move forward, simply reply with “I’m IN,” and I’ll send you more details.
Looking forward to hearing from you!
[YOUR SIGNATURE]
Why This Email Works
- Connection: You start with their name which sets a welcoming tone.
- Clarity: Clearly stating the offer keeps their interest.
- Customization: Flexibility in the offer shows you understand their individuality.
- Action: A no-nonsense call to action simplifies how to respond.
- Value: Incentives add a feeling of getting a special deal.
- Trust: Clear about cost builds trust from the start.
- Optimism: Ending positively keeps the door open for future interaction.
Try it out and see what kind of results you get. If you sign a few customers to your offer, let me know.
If you read to this point, maybe you’re thinking, “this guy is pretty helpful. I like him”. If that’s you and you’d like to see how else I can help you, click on the link and send me a message. I’d be happy to help you get more customers you love to work for.
