If you’re running a small local business and feel like you’re constantly fighting an uphill battle. This is for you.
Let’s get after it. You’ve got a small business, and you don’t want to waste a single cent more.
You’re tired of dumping money into so called “marketers” and seeing nothing but empty pockets from it.
Well, guess what? Instead of blowing your time and money away like a firehouse, focus on just these 3 things, and you’ll have more business than you have time. I promise.
Ready for what to do? Here ya go!
1. Messaging That Grabs ‘Em by the Collar
First thing’s first – your messaging. Look, nobody’s going to care about your business unless you make them care. You need to craft a message so clear, so compelling, with the raw power of your words.
What do you do? Why are you the best at it? And why should Joe and Jane Customer care?
You need to understand who they are, what keeps them up at night, and how your product or service eases their pain or brings joy. All with the precision of a sniper. Your words are your weapons. Use them wisely. Tug at their heartstrings.
2. Consistency: Your Secret Weapon for Brand Muscle
Next up, branding. If your brand was a person, would you recognize it in a crowd? It needs to be that distinctive.
Whether you’re posting on social media, plastering flyers around town, or updating your website – your brand’s voice, look, and feel should scream ‘YOU.’ You can’t be a chameleon in the marketplace.
It’s not just about being seen. It’s about being remembered. And consistency, is how you build a brand that sticks in people’s minds and never lets go. It’s about becoming a familiar and trusted presence in your community, both online and offline.
3. Direct Response Marketing: Get Them to Act Now, Not Later
And here it is – direct response marketing. This is about playing the only game that matters, sales.
Getting results, and getting them now.
Don’t throw information into the void and hope for the best.
Every piece of marketing you put out there should have one goal – to get an immediate reaction.
We’re talking sales, sign-ups, calls, visits – tangible actions that you can count, measure, and dance about.
Whip up offers they can’t refuse.
Craft calls-to-action so compelling they’d feel foolish not to click.
And then? Track everything. What worked? What flopped?
Rinse and repeat the good stuff.
Your marketing should aim to convert interest into action, pronto.
Wrapping It Up: The Guts and Glory Approach
So there you have it. How to market your small business. It’s not rocket science, but it does take guts. Be clear, be consistent, and be compelling.
Remember, the bold take the spoils. Go out there and make your mark.
