Let’s pull back the curtain on native advertising, the art of camouflaging ads as must-read content.
Chances are, you’ve been hooked by it more times than you can count. Maybe it slipped past your radar.
Either way, pre-sell pages are the power players in this game. Done right, they hit multiple targets in one clean shot.
Here’s a crash course on native advertising: It’s all about dressing up your ads in content so engaging, so valuable, that your audience can’t resist it.
They seek it out, they consume it, they love it. And that’s where pre-sell pages come into play. They’re the ingredient that makes native advertising sizzle.
Think of a pre-sell page as the welcome mat.
It looks like content because it is content – top-shelf stuff.
Its mission? To lure readers with a tease, making them hungry for more and leading them to your sales page or lead-gen site.
It’s the appetizer that sets the stage for the main course. Skimp on this, and your sales pages might as well be tumbleweeds rolling in the desert.
Crafting Irresistible Content for Your Pre-Sell Page
Your pre-sell page is a lure – it needs to be irresistible enough to reel in the viewer and compel them to your sales page link. As you brainstorm your pre-sell content, wrestle with these two critical questions:
1. Spotting the Blood Curdling, House-on-Fire Problems of Your Audience
Step one in crafting your pre-sell page?
Identify the house-on-fire problem in your market.
Picture this: You see someone with their hair ablaze. That’s the level of urgency we’re talking about.
It’s immediate, it’s critical, and it’s life-impacting.
That’s how you need to view the problem your service tackles.
Don’t rush it. Jot down a list of problems your target audience faces.
Then, dive deep. Dissect these issues. What makes them urgent?
What are the nitty-gritty details that change a small flame into a full-blown inferno?
Next, tap into the emotional core of these problems:
- What emotions are swirling around this issue? Fear? Frustration? Desperation?
- What spin-off troubles sprout from this main problem? Lay them out.
- How does this problem bleed into different areas of someone’s life? Financial ruin? Social isolation? Mental turmoil?
The more vivid you paint this picture, the more compelling your pre-sell page will be.
You’re not just selling a product; you’re offering a fire extinguisher for their burning problems.
2. Super Power Solutions: Imagining the Fix-All
Imagine if you could hand your audience a superpower to obliterate their problems.
Take a moment to dream up these superpowers. Step into their shoes.
Use this prompt: “To obliterate this problem, I wish I could just ______________.”
Blueprint for Your Pre-Sell Page
Armed with the problem and the dream solution, it’s time to craft your pre-sell page.
Here’s a foolproof, energy-saving structure.
No need to reinvent the wheel – this approach is battle-tested and victorious.
Crafting the Hook: Addressing the Unspoken Issue
At the heart of your pre-sell page, you’re dealing with a problem so vexing, so elusive, it’s like the shadow no one can catch.
As you approach the climax of your article, tease them with a glimpse of the solution.
But up top? Focus on that blazing issue.
Kick things off with a “yes set”. Ever seen those TV ads for meds?
They reel you in with questions that hit home:
“Do you feel like a zombie at work?”
“Dream of midday naps?”
“Can’t wait to escape the office?”
You want your audience nodding along – Yes, yes, and hell yes!
This is more than just agreement; it’s a trust pact.
You’re showing them you get it, you know the beast they’re battling.
Suddenly, you’re not a faceless marketer; you’re a brother in arms.
Now, dive into the problem. Lay it bare in all its ugly glory. What’s feeding this monster? Why won’t it die?
Then, dangle a hint of a solution – something they’ve probably never tried, never even thought of.
In short:
- Use “yes sets” to sync up and forge trust.
- Break down the problem – every gnarly bit.
- Tease a unique, untried solution.
Deploying Data: The Art of Winning Trust with Numbers
Let’s talk numbers. You need them in the battle for credibility.
Customers are sharp – they can smell a bluff a mile away.
They want cold, hard facts. And you’ve got to deliver.
Using data isn’t just impressive stats; it’s a rock-solid case for the urgency of the problem.
Lay down a foundation so sturdy that your credibility rockets.
Remember this: In the high-stakes game of sales, trust is the royal flush.
Unveiling the Promise: Teasing the Super Power Solution
Now we’re at the crux of your pre-sell page – the big reveal, or rather, the tantalizing hint of it.
This is where you play your ‘super power’ card. Whisper in their ear that there’s a solution out there, one that’s been the hero for many. Offer a glimmer of hope.
Their problem isn’t a life sentence; it’s a hurdle that’s been cleared by others.
Back it up with data, with stories of victory. Show them this isn’t just smoke and mirrors; it’s real, tangible hope.
What you want is for your viewers to be on the edge of their seats, thinking, “What’s this miracle cure?”
You want their curiosity piqued to the point where they can’t resist clicking that link to discover the secret.
And there you have it – the anatomy of a killer pre-sell page.
You kick off with empathy, showing you get their pain.
Then you dangle the promise of a solution they’ve probably never tried.
Wrap it up with a call-to-action, a portal leading them straight to your lead-generation or sales page.
It’s that straightforward, yet effective.
