In direct response marketing, there’s a potent, often underutilized asset sitting right under your nose – your email list.
This isn’t just a collection of names and email addresses. It’s pure honey dipped potential that many business owners overlook as they quest for new leads.
Let’s break down why building and mining your email list is like finding a diamond mine in your own backyard.
The Email List: Your Business’s Best Friend
Your list is the backbone of any successful direct response business.
It’s a collection of people who have already shown interest in what you offer – be it through a purchase, a subscription, or an inquiry.
They’ve raised their hands and said, “Tell me more.” This list is your fan club, your inner circle. And yet, many businesses fail to realize its value.
The Simplest Rule of Business
The rule is straightforward: collect the names of customers and prospects, and keep in touch.
Regular communication with your list is not just about staying visible. It’s about continually inviting them to engage with your business.
The key here is the word ‘ask’.
You have to ask them to spend more with you. This might seem obvious, but it’s amazing how many businesses collect customer data and then let it gather dust.
Asking is the Key
You will never know if your customers are ready to buy more unless you ask. It’s that simple.
Business owners hesitate to reach out. Scared they’ll be perceived as pushy or salesy.
But remember, this is YOUR list.
These people have already expressed interest in what you do. They are much warmer leads compared to a cold, unfamiliar audience.
Why Your House List Beats Cold Lists
Here’s the thing about going after cold lists or new audiences – it’s like starting a relationship from scratch.
It’s expensive, both in terms of time and money. You’re a stranger trying to win trust, and that’s a lot to ask.
Instead, market to your list. These people know you. They’ve bought from you or have shown interest in what you do. The groundwork has been laid. Now, it’s just a matter of deepening that relationship.
Shooting Fish in a Barrel
Marketing to your list can be like shooting fish in a barrel.
Why?
Because your chances of making a sale are high.
They’re familiar with your brand, they’ve engaged with you, and there’s an existing level of trust.
This familiarity lowers resistance and opens doors to more sales.
Wrap It Up: Your List is the Magic You’re Searching For
The key to unlocking mores sales lies in regular communication with your list.
These aren’t cold leads. They’re warm, they’re familiar, and they’re much more likely to respond to your offers.
So, start building that list if you haven’t already. And if you have one, mine it for all it’s worth. Keep asking, keep offering, and watch as your business grows.
If you read to this point, maybe you’re thinking, “this guy is pretty helpful. I like him”. If that’s you and you’d like to see how else I can help you, click on the link and send me a message. I’d be happy to help you get more customers you love to work for.
